

"Fading" was written by Darnell Dalton, Jamal Jones, Lamar Taylor, Quinton Amey and William Hodge, with production by Kuk Harrell, Willy Will, Veronika Bozeman and Jones under his production moniker Polow da Don and samples Enya's "One by One" from her album A Day Without Rain (2000). This version was included in the following reissues of the album. In August 2011, a new version of "Fading" was leaked online, without the Enya sample. On March 12, 2011, it was confirmed that fans had selected "California King Bed" as the next single to be released from the album in the United States. The most popular choice would have its video filmed at the end of March 2011.

Via Twitter, fans were asked to choose from " Cheers (Drink to That)", " Man Down", " California King Bed" or "Fading". At the beginning of March 2011, Rihanna asked fans to help her select her next single, following the release of " S&M". Recording sessions for Loud began in February 2010, and continued for six months, overlapping with Rihanna's Last Girl on Earth Tour and during production of her debut feature film, Battleship. The song has also been performed on select dates of the Loud Tour (2011). Some critics also compared it to one of Rihanna's previous singles, " Take a Bow". The song received generally positive reviews from music critics, who praised da Don's production, but one critic criticized Rihanna for copying herself and failing to create something different.
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After Loud had strong digital download sales in the United Kingdom, "Fading" charted at number 187 on that country's singles chart in November 2010. Musically, the song samples Irish instrumentalist and singer-songwriter Enya 's "One by One", whilst lyrically, the song is about leaving a man in a relationship. The song was written by Darnell Dalton, Jamal Jones, Lamar Taylor, Quinton Amey and William Hodge, with production by Kuk Harrell, Willy Will, Veronika Bozeman and Jones under his production moniker Polow da Don. " Fading" is a song by Barbadian recording artist Rihanna from her fifth studio album, Loud (2010).
